After focusing on the 'Mean Green' machine first, Skoda has now released a follow-up video clip documenting the fictional bad boy crew that builds the Fabia vRS hot-hatch in the firm's latest commercial on the car for the United Kingdom. The new campaign takes a darker but equally humorous twist on the Fabia’s ‘Made of Lovely Stuff’ proposition which was made famous by the 2007 Fabia ‘Cake’ commercial. You can watch the new ad in the video after the jump.
As Skoda is enjoying its best year on record, the VW Group-owned company wants to build on the momentum by launching a new TV campaign for the Fabia vRS hot hatch. The new ad, which is meant to show the darker side of the 180-horsepower-strong hatch, features the "Made from Meaner Stuff" tagline. There will be two versions of the TV commercial, a short 30 second ad and an uncut, 60 second advert.
The 'meaner' campaign, which is the work of Skoda and its advertising agency, Fallon, sees creative directors Chris Bovill and John Allison, who were behind the the 2007 'Cake' campaign, joining forces with director Nick Gordon.
"We always said we'd never make a sequel to 'Cake' but when the vRS brief came along we thought we'd make an 'opposite'. 'Cake' made our mums smile, this should make them want to hide behind a cushion" said Chris Bovill.
Indeed, the cast in this video is anything but friendly or cute as there's a naughty, dark feeling taking center stage here. Just how modern young-lings like their rides to be.
In its civilian form, the Skoda Fabia hatchback is an affordable, no-frills supermini that comes with all the usual qualities you'd expect from any Volkswagen Group model. The rally-spec Fabia S2000 is an entirely different story. Presented for the first time as a concept study at the Geneva show in 2007, the Fabia S2000 has been developed ever since to compete in the Super 2000 category.
It features a 2.0-litre four-cylinder naturally-aspirated engine based on the VW Group's standard 2.0 FSI unit, a six-speed sequential transmission and an advanced four-wheel drive system with three passive differentials. But enough with the talk. Time to sit back, turn up the volume and enjoy the video that was shot during the official presentation of the rally-car earlier this month (June 2009).
You've read the details, seen the photos, time to watch Skoda's facelifted hot Octavia RS in a bit of video action. Like its forerunner, the sportiest model of the Octavia range offers buyers the choice of two turbocharged four-cylinder engines, a 2.0-liter TSI gasoline unit with 200HP that averages 7.5lt/100km (31.4mpg US or 37.7mpg UK) and a 2.0-liter TDI diesel with a combined consumption of 5.7lt/100km (41.3mpg US or 49.6mpg UK). Both engines are hooked up to a six-speed twin-clutch DSG transmission. -Thanks for the tip Bert!
Volkswagen Group owned Skoda has published a new video of its first-ever dedicated proposal in the compact crossover segment, the Yeti, filmed during the final-preproduction tests that took place in the area around Oslo, Norway. The vehicles tested in Oslo were a 1.8 TSI petrol and a 2.0 TDI diesel, both 4x4 models.
The very first series-production Yeti, a four-wheel drive model fitted with a 1.8 TSI engine, rolled off Skoda's assembly line at the Kvasiny plant in the Czech Republic on Tuesday 12 May 2009. Sales of Skoda's RAV4 rivaling crossover are set to start across Europe this summer.
